Tag Archives: design

Visual Sugar

Subtitle: How designers learned a favorite trick of food industry and why they should stop abusing it


Image courtesy of Attn

How do you make any design better? Just add sugar to it. Visual sugar.

What is visual sugar? Visual sugar is any visual decorative element. The most common types of visual sugar are icons, gradients, shadows, textures, motion etc.

Designers sometimes use them in a meaningless and excessive way to make their designs feel nicer. The word ‘meaningless’ is key here. There’s nothing wrong with any of these per se, it’s just that they are used to sweeten otherwise flavorless and meaningless designs.

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The Making of the “Evil Octopus” – Lightfarm Studios